Friends In News Feed Only
Facebook was built to connect people with their friends and family. It is yet the driving principle of News Feed even after many years. Its priority is keeping you connected to the people, places and things you want to remain connected with. That’s why to ensure you don’t miss any post from your friends and family, it’s in your feed; you just have to scroll down. .
Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. People from publishing sites started to panic; with good reason—over 40 percent of publisher traffic comes from Facebook.
So what does this mean? Essentially, Facebook has decided it is more interested in showing users photos and updates from their Facebook friends than posts from other pages, and as a result, the reach and referral traffic of posts from the Facebook pages of businesses and media companies will decline.
It’s important to note that not all posts from businesses and media organizations will be less likely to show up in News Feeds. New posts shared by your friends will still show up at the top of your feed.
Social media platform and Third party sites and services which post automatically on your behalf will not get the same exposure as apps and sites that encourage personalized opt-in sharing. As a brand, this should encourage you to think like your average customer.
To Put that in Plain English:
If I’m playing an online game, and it automatically posts to my Facebook feed that “Richel is playing Farm Ville”, the post will rank lower than it would if I posted that myself, with a note to my friends that says “He, I am playing Farm Ville” which isn’t a real game, but totally should be.
As one of the official from Facebook said:
“In general, we’ve found that people engage more with stories that are shared explicitly rather than implicitly and often feel surprised or confused by stories that are shared implicitly or automatically. Over the past year, the number of implicitly shared stories in News Feed has naturally declined. This decline is correlated with how often people mark app posts as spam, which dropped by 75% over the same period. In the coming months, we will continue to prioritize explicitly shared stories from apps in News Feed and Ticker over implicitly shared stories”. – Facebook’s Peter Yang
In the end it’s all about what the user wants: The Facebook new algorithm seems to be more effective and fulfilled user expectations to prioritize their loved ones in to the top of the newsfeed.
Sheraz saleem ghouri is an upcoming article writer. He is an engineer and a business graduate. Presently, he is a senior O level teacher and a student counselor at a very renowned institution. He is interested in education, Technology, events and management writings.
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